Pamela Anderson is reportedly in ‘final negotiations’ to appear on the new series of I’m A Celebrity… Get Me Out Of Here! Australia.
On Wednesday, Who magazine claimed that Channel 10 bosses had gone to ‘great lengths’ to secure the A-list star.
‘Getting Pamela on the show is like winning the lottery for the network,’ a source told the publication.
The insider added: ‘They expect her appearance will not only attract more viewers but generate world-wide headlines as she’ll no doubt have some stories to tell.’
According to Who, Pamela, 51, is ‘supposed to’ arrive in the jungle on Sunday, during the first episode of the new series.
However, the publication claim bosses fear she may ‘leave them high and dry’ as her appearance is not yet confirmed.
‘The network are trying their best to meet her demands because they don’t have any other international star lined up yet,’ the insider concluded.
Daily Mail Australia has contacted Channel 10 and Pamela’s rep for comment.
Pamela’s potential appearance follows a string of reports that the show has ‘struggled’ to sign up big names, after a ratings decline in recent years.
Gogglebox’s Angie Jones, 28, and Yvie Kent, 46, are the only confirmed campmates so far, ahead of Sunday’s launch.