Photographer Rankin says he was inspired by the glamour of Sixties screen sirens Sophia Loren and Brigitte Bardot for a shoot with Pamela Anderson.
The Playboy model and former Baywatch star posed in Coco de Mer lingerie from a collection she helped design.
Anderson said she wanted to create a “modern take on a Sixties pin-up” in her campaign with Rankin, who has photographed the Queen, David Bowie and Madonna.
The 50-year-old actress and animal rights campaigner said: “I love cinema of the Sixties, especially European cinema — all my favourite movies and artists are from this time.
“I love that there were so many sizes and shapes of women that were considered beautiful.”
Rankin said: “It was fantastic to work with Coco de Mer and Pamela Anderson again. Both of them stand for empowerment, self-love and sexuality, things that truly mirror my own ideals.
“I always feel a real creative freedom with this brand, we constantly come up with something really different that I’m unbelievably proud of, and this time round was no exception.”
Anderson made her name as a Playboy model before becoming famous for Nineties TV show Baywatch.
She reprised her role in this year’s film version. She is a supporter of WikiLeaks founder Julian Assange and campaigns for the animal rights group Peta.
Pamela Loves Coco de Mer Collection:
Creative agency The Full Service partnered with luxury lingerie brand Coco de Mer and global superstar Pamela Anderson for the release of her first collection as Brand Ambassador. In partnership with photographer Rankin, the campaign brings the collection to life with Pamela taking control (of the camera) in a modern take on 1960’s pin ups. All topped off with lashings of Pamela’s signature flirtatious fun.
Source: Evening Standard